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Honest comparison · Updated May 2026

FixAEO vs SearchFit

FixAEO ships open, browser-runnable AEO tools. SearchFit ships a Claude plugin and 40+ integrations. Different bets on where AEO work actually happens.

The 10-second verdict

Pick FixAEO if you want open, crawlable, web-based AEO tools you can browse without signing up. Pick SearchFit if you live in Claude / Cursor / Shopify and want AEO bolted into those workflows via plugins.

Disclosure:SearchFit's pricing page, dashboard, and most landing pages return HTTP 403 to bot user-agents, including ours. The comparison below relies on their Claude plugin listing, WordPress plugin page, and third-party reviews. If you've used SearchFit's tools directly, your judgment is more accurate than ours.
Pick FixAEO if
  • You want browser-runnable tools with no plugin install required
  • You care that your AEO toolkit is itself AI-crawlable
  • You want a public sample report you can see without signing up
  • You scan 6 AI engines including Grok + DeepSeek
  • You prefer pricing + sample-report transparency over a gated dashboard
Pick SearchFit if
  • You spend serious time inside Claude and want AEO data inline
  • You run a WordPress site and want a plugin in your admin
  • You're on Shopify and want native ecommerce AEO
  • You have engineering resources to wire integrations
  • You're building programmatic AEO at scale via APIs

Feature-by-feature

Where each one wins — and where SearchFit's closed surface makes honest evaluation hard.

Feature
FixAEO
SearchFit
Open free tool catalog (no signup)
Their landing/pricing pages 403 to crawlers. We can't tell how much is gated.
AI-bot-crawlable (you can be cited by AI engines)
Their site returns 403 to GPTBot/ClaudeBot UAs. Notable for an AEO tool.
Multi-engine scanner (6 engines)
Theirs queries ChatGPT/Perplexity/Gemini/Grok/Claude per their tagline; ours adds DeepSeek.
Claude plugin in Anthropic directory
Their headline distribution moat.
WordPress plugin (wordpress.org)
Shopify integration
Developer-focused content (Codex, Cursor, Claude Code)
Their blog targets technical operators.
Spec-compliant llms.txt
We can't fetch theirs (blocked). Ours follows the llmstxt.org spec.
Pricing transparency
Their pricing page returned 403 to our checks. Ours is $0-19/mo, plainly stated.
Public sample audit report
Ours is at /aeo-report/. Theirs is gated or unavailable.

A note on the AEO irony

SearchFit blocks bot user-agents (including AI crawlers) at the Cloudflare layer. Practically, this means AI assistants like ChatGPT, Claude, and Perplexity have a harder time citing SearchFit's pages — which is the exact problem AEO tools are meant to solve. It's probably an overzealous WAF setting, not intentional, but worth knowing if you're an AEO operator yourself: practice what you sell. FixAEO is fully crawlable, with explicit Allow: rules in our robots.txt for ClaudeBot, GPTBot, OAI-SearchBot, and the rest. You can verify both yourself in 10 seconds.

Frequently asked questions

What's the headline difference?
SearchFit's distribution is plugins and integrations — they have a Claude plugin (listed in Anthropic's directory), a WordPress plugin, Shopify integration, and Cursor/Codex workflows. FixAEO's distribution is the open web — every tool runs in your browser at fixaeo.com. Different bets on where the user is.
Why couldn't you fully evaluate SearchFit's tools?
Their site returns a 403 (Cloudflare WAF) to programmatic crawlers, including ours. This comparison is based on their Claude plugin listing, WordPress plugin page, search-result summaries, and third-party reviews. We don't have first-hand experience with their dashboard. If you've used it, your assessment is more reliable than ours.
Which is better for developers / technical teams?
SearchFit by design — their content strategy is dev-flavored (Claude Code, Cursor, Codex, programmatic SEO). If you're an engineer who lives in their stack, an integration plays well. If you're a marketer who wants a web app, FixAEO is more direct.
Which is better for marketers / SEOs?
FixAEO. Our 19 tools are all browser-runnable — no plugin install, no integration setup, no API keys. Open the URL, use the tool, copy the output. SearchFit's value compounds inside their plugin ecosystem; if you're not in that ecosystem, the surface is thinner.
What does SearchFit do better than FixAEO?
Three things. (1) Distribution via the Anthropic Claude plugin directory — they meet users inside Claude itself, a discovery surface we can't easily replicate. (2) WordPress plugin available in wordpress.org. (3) Shopify + 40+ integrations let teams plug AEO into their existing stack rather than adopt new web tools.
What does FixAEO do better than SearchFit?
Four things. (1) Open and crawlable — SearchFit blocks bot user-agents wholesale, which means AI assistants may struggle to cite their pages (an ironic miss for an AEO tool). FixAEO is fully crawlable with explicit allows for ClaudeBot, GPTBot, PerplexityBot, etc. (2) Public free tool catalog — yours to browse, link, and reference without signing up. (3) Multi-engine scanner running 6 AI engines including Grok + DeepSeek. (4) No bot WAF — paradoxically a competitive advantage in the AEO space.
Is the Claude plugin actually useful?
Per the listing, it lets Claude users query SearchFit's AEO data from within Claude. If you spend hours in Claude already and want AEO data inline, that's compelling. If you don't, it's a curiosity. We'd need to actually test it to make a stronger judgment.
Is this comparison biased?
Yes — we built FixAEO. We've been explicit about what we don't know (their dashboard, their actual tool UX, their pricing details — all blocked from inspection). Where their plugin distribution is a real strength, we say so. We're not going to pretend a closed surface is better than an open one when their own bot policy proves the opposite point.

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