The AEO Leaderboard

A ranking of brands by how often AI assistants like ChatGPT, Claude, Gemini, Perplexity, Grok, and DeepSeek recommend them in industry-relevant queries. Each row is the most recent scan of that brand across our 6-engine fan-out.

For each scan we run 5 industry-specific prompts across all 6 AI engines, then measure how many engines mention the brand by name. The AI Presence score is the mean per-engine mention rate, on a 0-100 scale. 100 = every engine mentioned the brand in every prompt.

Only brands that have been scanned via our tool appear here. If you don't see a brand, run a free scan from the homepage and they'll show up next time the leaderboard updates.

No. We de-dupe to the most recent scan per brand, so re-running doesn't inflate your number. Bigger scores come from real coverage in AI engines, not scan volume.

Data updates continuously in the backend as new scans complete. The public page bakes in the latest ranking on every frontend deploy — typically once or twice a week. Treat the underlying scores as live; treat this page as a periodic snapshot.

Three levers, in order of impact: (1) Get cited by external sources AI engines trust (Wikipedia, niche industry sites, Reddit threads). (2) Publish structured FAQ + product content in your own pages so engines have something to summarise. (3) Make sure your robots.txt and llms.txt actually allow AI crawlers — our scanner flags this. Run a free audit from the homepage to see your specific gaps.