How AI search sees Zara
Independent measurement of Zara's visibility across ChatGPT, Claude, Gemini, Perplexity, Grok, and DeepSeek. Updated May 18, 2026.
AI Presence
Mean per-engine brand mention rate
% of prompts where any engine mentioned the brand
Brand mention share vs competitors
Which AI engines recognise Zara
Each engine's mention rate across the 5 industry-specific prompts we ran.
- Anthropic Claude40
- Google Gemini40
- OpenAI ChatGPT20
Industry prompts tested
We asked each AI engine these questions and measured whether Zara came up.
- 1
What are the best options for trendy clothing at affordable prices?
100% mentioned Zara - 2
Can you suggest some stylish footwear brands for summer events?
33% mentioned Zara - 3
What are the top alternatives for fashionable home decor items?
33% mentioned Zara - 4
How does the quality of budget-friendly beauty products compare to high-end brands?
0% mentioned Zara - 5
Where can I find versatile accessories for both casual and formal outfits?
0% mentioned Zara
Competitor landscape
Companies AI engines mention alongside Zara when asked industry-relevant queries.
Web presence for Zara
External footprint signals that AI engines tend to pull citations from. Average: 25/100.
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This is an independent AEO analysis by FixAEO. Zara is not affiliated with, endorsed by, or has reviewed this report. Scores reflect our automated measurements on May 18, 2026. Methodology details: /methodology/.
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