AI Visibility: 11 Brands Gemini Names Every Time

We asked Google's Gemini a handful of plain buying questions about 33 brands. We never named the brand in the question. Eleven of them got named every single time. One got named in only a quarter of its questions.

That spread is the story. But it's only half of it. The more interesting number isn't whether Gemini names you. It's whether, when Gemini lists brands, it's you it keeps picking versus your competitors. That gap between being named and being chosen is the core problem answer engine optimization (AEO) sets out to fix.

How we measured this

We ran real FixAEO free scans on Google Gemini only between 2026-06-01 and 2026-06-06, across 33 brands on FixAEO's curated public seed list. For each brand we asked 8 category questions that never mention the brand by name — 264 questions in total. Then we scored two things:

• AI Visibility — of those un-named category questions, the percent where Gemini named the brand.
• Share of Voice — of all the brand mentions Gemini made across those questions, the percent that were the brand itself. A low score means competitors got named more.

Both run 0 to 100. Both come straight from the scan. This is Gemini-only, and scores move week to week as Gemini's answers shift. If you want to move these numbers, our guide to getting cited by Gemini walks through the same engine we measured here. Full method is open at fixaeo.com/methodology.

These are measurements, not verdicts.

The full leaderboard

Brand	AI Visibility	Share of Voice	Category
Wise	100	36	Fintech / money transfer
WHOOP	100	28	Wearable fitness
Shopify	100	24	E-commerce platform
Slack	100	32	Team collaboration
Spotify	100	24	Music streaming
Airtable	100	47	No-code / database
Vercel	100	22	Cloud dev platform
Figma	100	27	Design software
Y Combinator	100	23	Startup accelerator
Stripe	100	34	Fintech infrastructure
Oura	100	21	Wearable health (ring)
Notion	87	30	All-in-one workspace
Uber	87	35	Ride-sharing/delivery
Canva	87	36	Graphic design
OpenAI	87	46	AI research
Netflix	87	20	Streaming
New York Times	87	26	Media/publishing
G2	87	22	Software review site
GitHub	87	35	Dev platform
Zoom	75	20	Video collaboration
Cloudflare	75	31	Internet infra/security
Hugging Face	75	50	AI/ML platform
PayPal	75	22	Online payments
Revolut	75	31	Fintech / neobank
Airbnb	75	30	Travel lodging
N26	62	17	Fintech / neobank
Discord	62	23	Communication
Wikipedia	62	55	Online encyclopedia
Asana	62	27	Project management
Anthropic	50	44	AI safety/research
Linear	37	9	Product dev / issue tracking
Booking.com	37	23	Travel OTA
Zara	25	18	Fashion retail

What stood out

11 brands got named every single time

Across category questions that never mention them, 11 of the 33 brands hit a perfect AI Visibility of 100: Wise, WHOOP, Shopify, Slack, Spotify, Airtable, Vercel, Figma, Y Combinator, Stripe, and Oura. Gemini named each of them in every key prompt we ran — the kind of result AEO for SaaS brands is built around.

The median across the whole set sits at 87.¹ So getting named most of the time is common. Getting named every time is rarer. Eleven brands cleared that bar.

Visibility and Share of Voice are two different axes

Here's the catch. A perfect 100 on visibility tells you Gemini knows you exist and recommends you. It does not tell you how much of the conversation you own.

The highest Share of Voice scores went to Wikipedia at 55, Hugging Face at 50, and OpenAI at 46. None of those three scored 100 on visibility. Share of Voice and visibility are two different things — one is how often you're named, the other is how often you're the one chosen. They aren't named in every single question, but the questions where they do appear show a high share of their mentions going to them rather than competitors.

That's the whole point: being visible is not the same as owning the conversation.

A perfect visibility score still doesn't mean a dominant share

Look at the 11 brands at 100 visibility. Their Share of Voice ranges all over the map. Airtable holds 47. Vercel sits at 22. Oura sits at 21.

Same perfect visibility. Very different share of the conversation. Airtable gets named more than twice as often, relative to its competitors, as Oura does in its category. This is the clearest proof that the two numbers measure different things, and both are worth watching.

Linear scored 37 with the lowest Share of Voice in the set: 9

We asked Gemini: "What are the best project management tools for software development teams?" It named Jira, Zenhub, GitHub Projects, and Azure DevOps. Linear was not in that answer.

Its Share of Voice of 9 is the lowest of all 33 brands. In a category where competitors currently get named more, that reads as a clear opportunity to grow.

Zara scored 25, the lowest visibility here, and Gemini led with ASOS

We asked: "Where can I find trendy yet affordable women's fashion for everyday wear?" Gemini led with ASOS, not Zara.

Zara did surface — but only when the question was specifically about "popular global retailers known for up-to-date fashion collections," where it was named as a fast-fashion example. So Gemini knows Zara as a fast-fashion descriptor. It rarely recommends Zara for actual shopping intent. At 25 it's the lowest in this set, which reads as room to grow on buying-intent questions.

The EU fintech ladder: Wise 100, Revolut 75, N26 62

Among the EU neobank and money-transfer brands, the three step down cleanly on AI Visibility: Wise at 100, Revolut at 75, N26 at 62.

Gemini named Wise across money-transfer and multi-currency questions — "Services like Wise ... are frequently recommended," and "The Wise Multi-Currency Card is highly regarded" — often alongside Revolut. N26 also carries one of the lowest Share of Voice scores at 17, second only to Linear.

Europe shows up across the whole range

Eight of the 33 brands are EU-based, and they span nearly the full set: Wise (100), Spotify (100), Oura (100), Revolut (75), Hugging Face (75, US/FR), N26 (62), Booking.com (37, see caveat below), and Zara (25). Europe is well represented at the top of Gemini's answers, not just the bottom.

One note on Booking.com: its auto-generated questions drifted to flights, car rental, and airport taxis — beyond its core hotel business — which partly explains the 37. We mention it only with that caveat.

What a low score actually means, and what to do

A low AI Visibility or Share of Voice score isn't a grade on your business. It's a signal about how a single AI engine currently describes your category — the same signal that explains why an AI assistant doesn't recommend your brand even when it knows you exist. Three things to take from it:

• A low Share of Voice means competitors get named more in your category. That's an opening. The brands Gemini lists ahead of you usually have clear, well-structured content that answers the exact buying question. You can build that too.
• A gap between visibility and Share of Voice is a content gap. If Gemini names you but rarely leads with you, the fix is usually about being the clearest, most-cited source for the specific intent — not just existing. Tracking AEO ROI over time tells you whether closing that gap is paying back.
• Intent matters more than the descriptor. Zara shows up as a "fast-fashion example" but not for "where do I shop." Make sure your content answers the buying question, not just the definition.

Scores move week to week. One scan is a snapshot. The trend over time is what tells you whether your work is landing.

FAQ

What is AI visibility?

AI visibility measures how often an AI engine names your brand in answers to category questions that never mention you by name. In this study we scored it 0 to 100 across 8 questions per brand. A score of 100 means Gemini named the brand in every key prompt we ran; the median across all 33 brands was 87. These figures are Gemini-only.

How is Share of Voice measured here?

Share of Voice is the percent of all brand mentions Gemini made across a brand's questions that went to that brand rather than its competitors. It also runs 0 to 100. In this set the highest were Wikipedia at 55, Hugging Face at 50, and OpenAI at 46; the lowest were Linear at 9, N26 at 17, and Zara at 18. A low score means competitors got named more. This is a measurement, not a verdict, and it is Gemini-only.

Which brands had the highest Gemini AI visibility?

Eleven of the 33 brands scored a perfect 100 on Gemini AI visibility: Wise, WHOOP, Shopify, Slack, Spotify, Airtable, Vercel, Figma, Y Combinator, Stripe, and Oura. They were named in every category question we ran. Scores are Gemini-only and move week to week as Gemini's answers shift.

Can a brand have perfect visibility but low Share of Voice?

Yes. Among the 11 brands at 100 visibility, Share of Voice ranged widely: Airtable held 47 while Vercel sat at 22 and Oura at 21. Being named in every answer does not mean owning the conversation in it. The two numbers measure different things. These figures are Gemini-only.

Is this the same as SEO?

No. This study measures whether Google's Gemini names a brand in its generated answers, not where a page ranks in classic search results. That is the focus of answer engine optimization rather than traditional SEO. All scores here come from Gemini-only FixAEO scans run between 2026-06-01 and 2026-06-06.

See your own score

Type a domain at fixaeo.com and get a live Gemini AI-visibility score plus the fixes, free. Browse all 33 brands on the public leaderboard at fixaeo.com/leaderboard. The full method is open at fixaeo.com/methodology.

The paid FixAEO product also covers seven engines — ChatGPT, Claude, Perplexity, Grok, DeepSeek, Copilot, and Google AI Overviews — with daily re-scans, competitor tracking, alerts, and exports. This study, though, is Gemini-only.

Scores are Gemini-only and move week to week. If you're a brand in this set and want to be removed, email hello@fixaeo.com.

Footnotes

1. Median AI Visibility across all 33 brands in this set is 87, which falls in the 75–87 band of the leaderboard. ↩